Spec Sample · SEO Content

SEO Blog Post + Ahrefs Brief

Spec sample for a DTC food brand targeting commercial-intent keywords. Every post starts with an Ahrefs brief — not guesswork.

Target: DTC food / CPG brand Intent: Commercial investigation Tool: Ahrefs

Ahrefs keyword brief (excerpt)

Keyword: "best gluten free baking mixes"

Volume: 2,400/mo · KD: 18 · CPC: $1.40

Keyword: "gluten free pancake mix brands"

Volume: 880/mo · KD: 12 · CPC: $0.95

Keyword: "allergy friendly baking mixes"

Volume: 590/mo · KD: 9 · CPC: $1.10

Content gap: Competitors rank with thin listicles. Opportunity for reported, brand-voice content with original testing angle.

Article excerpt

7 Gluten-Free Baking Mixes That Actually Taste Like the Real Thing (We Tested Them)

Most gluten-free baking mixes taste like cardboard with ambition. We tested 12 popular brands — here's what actually delivered on flavor, texture, and value.

What we looked for

We evaluated each mix on four criteria: rise and texture, flavor (not just "not bad"), ingredient transparency, and price per serving. Every mix was baked according to package instructions with no modifications — because that's how your customers will use them.

Best overall: [Brand Name] All-Purpose Baking Mix

If you're replacing one mix in your pantry, this is it. The texture in muffins and pancakes was indistinguishable from conventional flour in a blind test — and at $0.42 per serving, it's competitive with premium GF brands that charge double.

SEO structure: H1 targets primary keyword · H2s target secondary keywords · Internal links to product pages · FAQ block at bottom for AEO · Meta description written for CTR, not just keywords.

Deliverables included

Ahrefs keyword research & content gap analysis
SEO-optimized article (1,200–2,000 words)
Meta title, description, and URL slug recommendation
Internal linking suggestions
AEO FAQ block (see AEO sample →)

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